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From Idea to Squeeze: How Custom Squishables Are Made

Every Squishables item starts with a vision. A logo, mascot, product, or idea becomes the blueprint for a custom-shaped stress ball that’s soft, squeezable, and designed to promote your company while sparking engagement.

But how does a concept turn into a Squishables item that people proudly display on their desks, showcasing your logo every time it’s seen and squeezed? Let’s go behind the scenes.

Step A: Understand your brand 

Before we touch any foam, we take the time to fully understand your company’s vision and goals to craft the perfect custom Squishables design.

  • What emotional connection do you want your audience to feel: joy, excitement, boldness, or professionalism?
  • Your company’s values guide how we shape, color, and design your custom stress balls to accurately reflect your brand identity.

Step B: Designing Your Custom Stress Balls

Once Step A is complete, we begin sketching to develop an image that represents your company.

  • These sketches capture conceptual ideas, not final designs, allowing exploration of creative options.
  • You can provide reference images to guide the process, ensuring we create custom Squishables you’ll truly love.

At this stage, the designs are finalized, and every detail is checked to ensure alignment with your branding, and the design is ready for production.

Step C:  3D creation and Prototype testing : 

Next, we turn sketches into 3D models. Once approved, your Squishables start coming to life!

  • We work on dimensions, ensuring the Squishables are easy to squeeze and maintain their shape even after repeated use.
  • Fine details remain clear and recognizable, even in miniature.
  • A prototype or sample is produced and shared via photos for review. Minor tweaks like color adjustments or logo placement are made before final approval.

Once the prototype is approved, we begin mass production.

Step D: Mass Production and Delivery: 

After approval, production begins to ensure consistent quality for every custom Squishables piece.

  • Once complete, the Squishables are delivered to your specified location.

Ready to help you actively engage your clients, strengthen brand recognition, and promote your company through fun, memorable promotional products.

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