“It’s Just a Stress Ball… Right?’’
In B2B marketing, the small tactile interactions often produce the greatest results. Whether through corporate gifting or event marketing, brands need touchpoints to connect with clients, and a well-designed stress ball serves as an ideal example of a fun little creative object for brand recall and client engagement.
Why Custom Stress Balls Work for B2B Gifting and Events?
Let’s be real. Unlike traditional giveaways, such as brochures and pens, or ads, which are generally forgotten or thrown away, a stress ball actually grabs attention and sparks curiosity. At events, it encourages interaction and engagement as people squeeze your brand’s custom-designed stress ball, which becomes a mini experience itself, because Attendees not only take it home, they enjoy your giveaway while keeping your brand front and center, an interactive reminder of your brand and the excitement of the event.
Even in professional environments such as Medical offices, stressballs are commonly used by patients during procedures to relieve anxiety and stay calm. With Squishables®, you can create a custom-designed stress ball like a doctor, a tooth, or lips that perfectly match the situation. This real-life example showcases how one simple, custom stress ball can generate a positive association and increase engagement between your clients.
From Event Moment to Long-Term Brand Exposure:
One of the more significant challenges present in B2B events is how to continue
sustaining their impact long after the event ends. Custom stress balls are designed to stay on desks, not in bags or drawers. Because of the long-lasting desk presence of
The custom stress ball, your brand will receive repeated impressions for weeks or even months after a trade show, conference, or corporate event.
Our custom stress ball can be used at any number of stages in the lifecycle of a client or event.
Here are some examples of how you can use a stress ball strategically:
- Trade shows or exhibitions giveaways.
- As gifts to attendees at corporate events and conferences.
- Employee wellness and internal branding initiatives.
- Post-event follow-ups to reinforce brand recall.
- Client onboarding and appreciation packages.
In addition to providing all of these opportunities for tactile engagement and immediate interaction with your brand and your products, a stress ball can also provide a customizable branding solution. It’s not just a giveaway, it’s a physical representation of your brand that can be integrated across marketing campaigns, sales initiatives, and human resource programs.
For marketing departments, having stress balls available to enhance interactions at trade shows & other corporate gatherings creates memorable experiences while reinforcing the importance of your brand. For sales teams, they act as thoughtful touchpoints that keep your company top-of-mind throughout long B2B buying cycles. And for HR teams, stress balls bearing your logo and/or company colors can play an important role in enhancing internal employee engagement and contributing to employee wellness initiatives while also fostering a culture of caring and attention to detail. Each custom-made stress ball provides you with a unique and creative promotional strategy that enhances your brand values and encourages discussion about your brand, the same way traditional digital-only marketing failed to do so effectively.
Squishables is your little supporter, whether it’s a client squeezing a customized tooth stress ball at a dentist appointment or a team member pressing a custom stress ball shaped like an angry emoji during a high-pressure call. These small interactions stick in people’s minds. We make it easy to create a custom-designed stress ball that feels intentional, relevant, and just a little bit fun, because B2B doesn’t have to be boring.
Be creative with Squishables now.
